“Absolutely in love with my ring. Great quality and receiving a ton of compliments.”





- Ethically Produced
- Conflict Free
- Over 250,000 Happy Customers
- Ethically Produced
- Conflict Free
- Over 250,000 Happy Customers
- Ethically Produced
- Conflict Free
- Over 250,000 Happy Customers
The Imperia Oval Amethyst Pendant
Why Customers Love Us
Real photos & videos from verified Awareness Avenue buyers
Heirloom Elegance Reimagined
Radiate the regal elegance of the ages with this breathtaking pendant, featuring a massive 9-carat Natural Amethyst. Boasting a deep, saturated violet hue that commands attention from across the room, the gemstone is precision-faceted in a classic Oval Cut (12x16mm) to capture and refract light with mesmerizing brilliance. This is not merely a necklace; it is a window into geological wonder.
Designed as a true legacy piece, the gemstone is cradled in Solid 18k Rose Gold—a warm, romantic metal that perfectly complements the cool purple tones of the amethyst. The bail is accented with 6 sparkling simulated diamonds, adding a halo of fire to the deep serenity of the center stone. Unlike mass-market jewelry, this is an investment in authenticity and craftsmanship that you can feel the moment you put it on.
Whether as an unforgettable February birthstone gift or a personal talisman of clarity and luxury, this heirloom-quality pendant is built to be cherished for generations. Arrives in our signature luxury packaging, ready to delight.
- Gemstone: 100% Natural Amethyst (9 Carat, 12x16mm)
- Metal: Solid 18k Rose Gold (Stamped 750)
- Accents: Lab-Created Diamond Simulants (0.025CT)
- Chain: 18k Rose Gold O-Chain (Adjustable 15.35" - 16.95")
- Certification: Certificate of Authenticity Included
- Guarantee: Awareness Avenue Lifetime Warranty
- Gold Upgrade: All Solid Gold & Gold Vermeil orders are automatically upgraded to VVS Moissanite accents (D Color, Ex Cut).
Premium Material
We make everything for longevity, not just beauty. The core is cast from Solid 925 Sterling Silver, ensuring a heavy, substantial feel. For those who demand the ultimate, we offer upgrades in 10K, 14K, and 18K Solid Gold — each piece cast, not plated, for heirloom-grade durability.
The Finish:
Depending on your selection, the piece is armored in either Rhodium (a rare member of the Platinum family) for a mirror-like silver finish, or finished in its native gold tone. Both are chemically bonded to resist tarnish, sweat, and daily wear.
The Stone:
100% Natural Amethyst. Each gemstone is hand-selected for deep, saturated violet hues rivaling the finest Siberian specimens, then precision-faceted to maximize light return and eliminate windowing. At 7 on the Mohs hardness scale, Amethyst is a durable gemstone built to withstand daily life. Every piece ships with a Certificate of Authenticity.
Size & Fit
Chains & Necklaces
Available in 18", 20", 22", and 24" lengths. Measure an existing chain you wear comfortably — or wrap a soft tape measure around your neck and add 2-4" depending on where you want it to sit. 18" sits at the collarbone. 22-24" falls mid-chest.
Bracelets
Available from 7.5" to 9". Measure your wrist just below the wrist bone. Add 0.5-1" for a comfortable fit. Most men wear 8" or 8.5".
Rings
US sizes 6-12, including half sizes. True to standard US sizing. If you know your size, it will match. If you don't, measure the inside diameter of a ring that fits — or wrap a strip of paper around your finger and measure the length in millimeters. Size guides are available at checkout.
Adjustable Rings
Some designs feature an open band. These can be adjusted for fit — but Swiss Watchmaker Steel holds its shape. Adjust once and leave it. Not designed for repeated bending.
Built to Stack
Every chain, bracelet, and ring is engineered to work together. Widths, finishes, and proportions are designed as a system. Start with one. Build over time.
Find Your Ring Size
Finding Your Ring Size.
- Cut a strip of paper or a piece of string. Wrap the paper or string around the finger to be sized.
- Slide the paper or string up to the knuckle, as the ring must be sized large enough to able to slip off and on, over the knuckle.
- Mark the intersection point of string. Make sure to mark both points of the string.
- Place the paper or string next to a ruler and write down your measurement.
- Locate your ring size by locating your measurement on the size chart.
If the measurement falls in between two sizes, it is recommended that you choose the larger size. Your fingers might also swell if you're pregnant or taking certain medications. Take this into account when measuring your fingers
Finding the Ring Size for Your Loved Ones.
- Find a ring that your loved one currently wears.
- Make sure he or she wears that ring on the finger you are shopping for.
- Using a ruler to measure the inside diameter or inside circumference of the ring.
- Match your measurement with our size chart to find your perfect fitting size!
If the measurement falls in between two sizes, it is recommended that you choose the larger size.
Ring Size Chart
| US Size | UK Size | AU Size | CA Size | Diameter (mm) | Circumference (mm) |
|---|---|---|---|---|---|
| 3 | F | F | 3 | 14.1 | 44.2 |
| 3.5 | G | G | 3.5 | 14.5 | 45.5 |
| 4 | H | H | 4 | 14.9 | 46.8 |
| 4.5 | I | I | 4.5 | 15.3 | 48 |
| 5 | J | J | 5 | 15.7 | 49.3 |
| 5.5 | K | K | 5.5 | 16.1 | 50.6 |
| 6 | L | L | 6 | 16.5 | 51.9 |
| 6.5 | M | M | 6.5 | 16.9 | 53.1 |
| 7 | N | N | 7 | 17.3 | 54.4 |
| 7.5 | O | O | 7.5 | 17.7 | 55.7 |
| 8 | P | P | 8 | 18.1 | 57 |
| 8.5 | Q | Q | 8.5 | 18.5 | 58.3 |
| 9 | R | R | 9 | 19 | 59.5 |
| 9.5 | S | S | 9.5 | 19.4 | 60.8 |
| 10 | T | T | 10 | 19.8 | 62.1 |
| 10.5 | U | U | 10.5 | 20.2 | 63.4 |
| 11 | V | V | 11 | 20.6 | 64.6 |
| 11.5 | W | W | 11.5 | 21 | 65.9 |
| 12 | X | X | 12 | 21.4 | 67.2 |
| 12.5 | Y | Y | 12.5 | 21.8 | 68.4 |
| 13 | Z | Z | 13 | 22.2 | 69.7 |
Lifetime Warranty
We stand behind the quality and craftsmanship of our jewelry with our lifetime warranty.
What does that mean? That means if for any reason your jewelry does not meet quality expectations as a result of manufacturing defects; we will replace it for free - we won't even ask you to return the defective piece.
Our promise of "Ethical Jewelry, Guaranteed for Life" means every piece is crafted to be a lasting symbol of beauty and integrity.
We want you to feel confident that your jewelry will remain as stunning as the day you first wore it, now and for years to come.
Zero-Mining Impact
True luxury shouldn't cost the Earth. Our amethysts are responsibly sourced from trusted mining partners who adhere to strict ethical and environmental standards, ensuring every gemstone is 100% conflict-free.
The Reality:
- 0% Conflict Sourcing
- 0% Unethical Labor
- 100% Certified Authentic
We prioritize transparency over shortcuts, ensuring your jewelry is as clean ethically as it is optically. Every piece ships with a Certificate of Authenticity.
Need Help?
support@awareness-avenue.com
Got a custom request?
We are able to accomodate mostly anything you dream of when it comes to your jewelry. Let us know what you need at support@awareness-avenue.com and we'll get back you!
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- Ethically Produced
- Conflict Free
- Over 250,000 Happy Customers
- Ethically Produced
- Conflict Free
- Over 250,000 Happy Customers
- Ethically Produced
- Conflict Free
- Over 250,000 Happy Customers
The Imperia Oval Amethyst Pendant
Frequently Asked Questions
Most amethyst on the market is pale, heavily included, or cut to maximize carat weight at the expense of brilliance. You end up with a washed-out, windowed stone that looks lifeless.
We hand-select every gemstone for deep, saturated violet hues rivaling the finest Siberian specimens, then precision-facet each stone to maximize light return and eliminate windowing. You see the difference the moment it catches light.
Never. "Green skin" is caused by copper or nickel reacting with sweat. We do not use base metals.
Our jewelry is crafted from Solid 925 Sterling Silver with a Rhodium finish (Platinum family), or cast in Solid 10K, 14K, or 18K Gold. Every piece is 100% hypoallergenic, lead-free, and nickel-free.
Cheap amethyst jewelry uses mass-produced stones with poor saturation, set in plated brass or hollow settings that feel weightless. It looks like costume jewelry because it is.
Every piece in this collection uses certified natural amethyst selected for top-tier color and clarity, set in solid precious metals with substantial weight you can feel in hand. You are paying for heirloom-grade materials and craftsmanship — not a markup on a brand name.
Yes. Our Rhodium and Solid Gold finishes are built to withstand water, sweat, and hand sanitizer.
While all fine jewelry benefits from care, ours is designed for the daily grind. Wear it with confidence.
We engineered this jewelry to be worn, not stored. If a stone falls out, a clasp breaks, or the metal fades under normal use, we will replace it for free.
This covers you forever. We stand behind our craftsmanship.
Yes. Every order arrives in our signature premium packaging with a Certificate of Authenticity, ready for gifting.
Pro Tip: Upgrade to 10K, 14K, or 18K Gold to receive our exclusive LED-Lit Presentation Box for the ultimate reveal.
Jewelry worth
talking about.
A few of our favourite stories from Awareness Avenue customers on Trustpilot.
“but now it fits PERFECTLY! I have gotten many compliments! Thank you!!!”
“I surprised her with the ring while in the Bahamas and she loved it very, very much! It fit perfectly.”
“Good communication and my partner is so happy . The ring is stunning.”
“I was so excited to receive my 2K 3 Stone Ring. It exceeded my expectations. It’s stunning!!”
“My girlfriend loved the ring. Appears to be very well made and great quality.”
“The ring exceeded my expectations. It is exquisite”
“I received my gorgeous ring yesterday!!! It is exactly what I was looking for”
“The ring I bought was shipped quickly and is just so beautiful. I'll be a returning customer for sure.”
“Got my ring today and is beautiful. Customer service was fantastic and I will definitely be ordering again.”
“My husband ordered me a ring for Christmas. It was beautiful and well made.”
“My piece was exactly what I wanted and as perfect as it looked online”
“is beautiful, even more so in person and in perfect condition! Exactly what I was hoping for!”
“Usually, I am skeptical of ordering because it's never like you see in the picture but this exceeded my expectation”
“Then he saw the message inside and was genuinely so touched, and said he would “wear it always”. Nothing better than that!”
“It was heartfelt and she loved it! I got happy tears from giving this gift.”
“My son loves it and has not taken it off since I gave it to him.”
“My best friend loved the bracelet I bought her for her 50th birthday”
“As for the necklace itself. Nicely displayed, good quality, engraving was perfect.”
“I absolutely love the five bracelets that I bought for my close friends. They are of good quality and are very classy!”
“Jewellery is great quality at affordable prices, Sizing Amazing and the Customers service I received has gone above an beyond.”
“Helpful customer service. High quality jewelry for affordable prices. Shipping took longer than expected but was worth the wait.”
“Customer satisfaction is paramount. It's why I am a repeat customer.”
“It is such a pleasure to shop with someone that actually cares, respects and values their customer.”
“It’s rare to find a company that cares this much about their customers.”
“I ordered the wrong size and needed to exchange for a different size; I received a prompt response, and the exchange process was simple.”
“I was treated with kindness and respect. They responded quickly and fixed my order.”
“It was a pleasure doing business with them and it was extraordinary how they stand by their work”
“They made sure I was taken care of to get the perfect ring for my fiance!”
“they handled it very quickly and efficiently and sent out a replacement within 48 hours!”
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