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Wedding Season Sale

Up to 60% Off Storewide

FIND THE ONE

✓ 250,000+ Happy Customers

✓ Lifetime Warranty

✓ Unbeatable Pricing

✓ Ethically Produced

✓ Conflict Free

Pay Later With

The Rings They Said Yes To

2026 Wedding Season

From the proposal to the vows to the years after — 60% off twelve hand-picked rings our customers can't stop loving.

On saleThe Opaline
The Opaline Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Adelina Rae
The Adelina Rae Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Camilla
The Camilla Sale priceFrom ¥82,500 Regular price¥165,000
On saleThe Luna - Rose Gold
The Luna - Rose Gold Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Celestine
The Celestine Sale priceFrom ¥54,500 Regular price¥108,900
Save ¥11,500Matching Diamond Heart Couples RingsMatching Diamond Heart Couples Rings
Matching Diamond Heart Couples Rings Sale price¥11,600 Regular price¥23,100
On saleThe Bethany
The Bethany Sale priceFrom ¥42,900 Regular price¥99,000
On saleTwisted Band 1CT Oval Cut Moissanite RingTwisted Band 1CT Oval Cut Moissanite Ring
Twisted Band 1CT Oval Cut Moissanite Ring Sale priceFrom ¥49,500 Regular price¥82,500
Save ¥19,800The Ethereal - Moissanite
The Ethereal - Moissanite Sale price¥19,800 Regular price¥39,600
Color
On saleCushion-cut forest green simulated emerald ring in 18K gold vermeil on green velvet with eucalyptus.
The Nyara Cushion Solitaire - 18K Gold Vermeil Sale priceFrom ¥16,500 Regular price¥21,500
On saleThe Celina
The Celina Sale priceFrom ¥72,600 Regular price¥145,200
On sale2.1CT Total Moissanite Eternity Band2.1CT Total Moissanite Eternity Band
2.1CT Total Moissanite Eternity Band Sale priceFrom ¥44,600 Regular price¥89,100

As Worn By Real Customers

Moissanite Rings

On saleThe Opaline
The Opaline Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Celestine
The Celestine Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Luna - Rose Gold
The Luna - Rose Gold Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Luna
The Luna Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Alina
The Alina Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Liana
The Liana Sale priceFrom ¥66,000 Regular price¥134,300
On saleThe Bella
The Bella Sale priceFrom ¥61,100 Regular price¥122,100
On saleThe Ornella
The Ornella Sale priceFrom ¥66,000 Regular price¥132,000
On saleThe Fiora
The Fiora Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe MirabellaThe Mirabella
The Mirabella Sale priceFrom ¥62,700 Regular price¥123,400
Shop Oval Cut Rings
On saleThe Adelina Rae
The Adelina Rae Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Bella Jewel
The Bella Jewel Sale priceFrom ¥66,000 Regular price¥132,000
On saleThe Nova Elise
The Nova Elise Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Natalia Light
The Natalia Light Sale priceFrom ¥62,700 Regular price¥125,400
On saleThe Fiona Marie
The Fiona Marie Sale priceFrom ¥72,600 Regular price¥145,200
On saleThe Cecily Jane
The Cecily Jane Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Quinn Elise
The Quinn Elise Sale priceFrom ¥62,700 Regular price¥125,400
On saleThe Kate Anne
The Kate Anne Sale priceFrom ¥54,500 Regular price¥108,900
Save ¥54,400The Kiera Belle
The Kiera Belle Sale price¥54,500 Regular price¥108,900
On saleThe Nora Jane
The Nora Jane Sale priceFrom ¥54,500 Regular price¥108,900
Shop Emerald Cut Rings
On saleThe Opaline
The Opaline Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Celestine
The Celestine Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Luna - Rose Gold
The Luna - Rose Gold Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Adelina Rae
The Adelina Rae Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Ulissa
The Ulissa Sale priceFrom ¥66,000 Regular price¥145,200
On saleThe Bella Jewel
The Bella Jewel Sale priceFrom ¥66,000 Regular price¥132,000
On saleThe Bethany
The Bethany Sale priceFrom ¥42,900 Regular price¥99,000
On saleThe Luna
The Luna Sale priceFrom ¥54,500 Regular price¥108,900
On saleThe Camilla
The Camilla Sale priceFrom ¥82,500 Regular price¥165,000
On saleThe Alina
The Alina Sale priceFrom ¥54,500 Regular price¥108,900
Shop Best Sellers
On saleA stunning princess cut moissanite engagement ring in yellow gold with a sparkling diamond-accented band, displayed in a elegant flatlay.
The Opaline - 3CT Princess Cut Pavé Solitaire Ring Sale priceFrom ¥74,300 Regular price¥148,500
On saleA front view of a princess-cut moissanite engagement ring set in a yellow gold band with pave diamonds.
The Opaline - 5CT Princess Cut Pavé Solitaire Ring Sale priceFrom ¥107,300 Regular price¥214,500
On saleA princess-cut moissanite engagement ring with a yellow gold pavé band, displayed on a soft cream background with orchids.
The Opaline - 2CT Princess Cut Pavé Solitaire Ring Sale priceFrom ¥57,800 Regular price¥115,500
On saleA stunning radiant cut moissanite engagement ring with a yellow gold pavé band, set against a soft marble backdrop with orchid flowers.
The Opaline - 1CT Radiant Cut Pavé Solitaire Ring Sale priceFrom ¥41,300 Regular price¥82,500
On saleA yellow gold moissanite engagement ring with a brilliant pear-cut center stone set on a diamond-pave band.
The Opaline - 5CT Pear Cut Pavé Solitaire Ring Sale priceFrom ¥107,300 Regular price¥214,500
On saleA sparkling pear-cut moissanite engagement ring in yellow gold rests on draped white satin.
The Opaline - 0.5CT Pear Cut Pavé Solitaire Ring Sale priceFrom ¥33,000 Regular price¥66,000
On saleAn oval-cut moissanite engagement ring with a pavé yellow gold band, displayed elegantly on white silk.
The Opaline - 1.5CT Oval Cut Pavé Solitaire Ring Sale priceFrom ¥49,500 Regular price¥99,000
On saleA stunning princess cut moissanite engagement ring on a pavé yellow gold band, set against a background of white orchids.
The Opaline - 0.5CT Princess Cut Pavé Solitaire Ring Sale priceFrom ¥33,000 Regular price¥66,000
On saleA stunning radiant cut moissanite engagement ring in yellow gold with a delicate diamond band.
The Opaline - 3CT Radiant Cut Pavé Solitaire Ring Sale priceFrom ¥74,300 Regular price¥148,500
On saleA front-facing view of a brilliant pear-cut moissanite engagement ring in yellow gold with a diamond-accented band.
The Opaline - 1.5CT Pear Cut Pavé Solitaire Ring Sale priceFrom ¥49,500 Regular price¥99,000
Explore New Arrivals
Save ¥66,000The Alexandria - Custom Emerald Cut Moissanite Ring
The Alexandria - Custom Emerald Cut Moissanite Ring Sale price¥66,000 Regular price¥132,000
Save ¥66,000The Belle - Custom Princess Cut Moissanite Ring
The Belle - Custom Princess Cut Moissanite Ring Sale price¥66,000 Regular price¥132,000
Save ¥49,500The Chelsea - Custom Round Cut Moissanite Ring
The Chelsea - Custom Round Cut Moissanite Ring Sale price¥49,500 Regular price¥99,000
Save ¥66,000The Claire - Custom Cushion Cut Moissanite Ring
The Claire - Custom Cushion Cut Moissanite Ring Sale price¥66,000 Regular price¥132,000
Save ¥66,000The Elena - Custom Oval Cut Moissanite Ring
The Elena - Custom Oval Cut Moissanite Ring Sale price¥66,000 Regular price¥132,000
Save ¥66,000The Sofia - Custom Marquise Cut Moissanite Ring
The Sofia - Custom Marquise Cut Moissanite Ring Sale price¥66,000 Regular price¥132,000
Make Your Dream Ring

Award Winning Gift Products

On saleTo My Son | Love You Forever | Leather Braid Bracelet
To My Son | Love You Forever | Leather Braid Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Son | Forever Linked Together | Leather Bracelet
To My Son | Forever Linked Together | Leather Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Son | Feel My Love | Nautical Gift BraceletTo My Son | Feel My Love | Nautical Gift Bracelet
To My Son | Feel My Love | Nautical Gift Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Son | I love you | Morse Code BraceletTo My Son | I love you | Morse Code Bracelet
To My Son | I love you | Morse Code Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Son | I Will Always Be With You | Leather BraceletTo My Son | I Will Always Be With You | Leather Bracelet
To My Son | I Will Always Be With You | Leather Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Son | 925S Phoenix NecklaceTo My Son | 925S Phoenix Necklace
To My Son | 925S Phoenix Necklace Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Son | Love You Forever | Anchor BraceletTo My Son | Love You Forever | Anchor Bracelet
To My Son | Love You Forever | Anchor Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Son | Love You Forever | Leather Braid BraceletVideo presentation of the to my grandson bracelet
To My Son | Love You Forever | Leather Braid Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Son | Love You Forever | Leather Braid BraceletVideo presentation of the to my grandson bracelet
To My Son | Love You Forever | Leather Braid Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Son | Forever Linked Together | Leather Bracelet
To My Son | Forever Linked Together | Leather Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
Shop Gifts For Son
On saleThe Serenity RingThe Serenity Ring
The Serenity Ring Sale priceFrom ¥6,600 Regular price¥8,000
Save ¥6,600Mother & Daughter | Forever Linked Together | S925 RingMother & Daughter | Forever Linked Together | S925 Ring
Mother & Daughter | Forever Linked Together | S925 Ring Sale price¥6,600 Regular price¥13,200
On saleDaughter | Special Star | 925 Silver Necklace-Awareness Avenue-gift: All,gift: Daughter,Necklace,necklace: All,necklace: DaughterDaughter | Special Star | 925 Silver Necklace-Awareness Avenue-gift: All,gift: Daughter,Necklace,necklace: All,necklace: Daughter
Daughter | Special Star | 925 Silver Necklace Sale priceFrom ¥6,600 Regular price¥13,200
On saleTo My Daughter | Love You Forever | Jasper Heart BraceletTo My Daughter | Love You Forever | Jasper Heart Bracelet
To My Daughter | Love You Forever | Jasper Heart Bracelet Sale priceFrom ¥6,600 Regular price¥13,200
Color
On saleTo My Daughter | Proud Of You Love Dad Bracelet-Awareness Avenue-bracelet,bracelet: All,bracelet: Daughter,gift: All,gift: DaughterTo My Daughter | Proud Of You Love Dad Bracelet-Awareness Avenue-bracelet,bracelet: All,bracelet: Daughter,gift: All,gift: Daughter
To My Daughter | Proud Of You Love Dad Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleAnxiety Relieving Enamel Fidget RingAnxiety Relieving Enamel Fidget Ring
Anxiety Relieving Enamel Fidget Ring Sale priceFrom ¥6,600 Regular price¥13,200
On saleTo My Beautiful Daughter | Drive Away Your Anxiety | 925S Fidget RingTo My Beautiful Daughter | Drive Away Your Anxiety | 925S Fidget Ring
To My Beautiful Daughter | Drive Away Your Anxiety | 925S Fidget Ring Sale priceFrom ¥9,900 Regular price¥19,800
On saleTo My Daughter | Always Keep Me In Your Heart BraceletTo My Daughter | Always Keep Me In Your Heart Bracelet
To My Daughter | Always Keep Me In Your Heart Bracelet Sale priceFrom ¥11,600 Regular price¥23,100
On saleDaughter | I Love You | 925 Silver Love Knot Necklace-Awareness Avenue-Daughter,gift: All,gift: Daughter,Jewelry,Necklace,necklace: All,necklace: Daughter,SilverDaughter | I Love You | 925 Silver Love Knot Necklace-Awareness Avenue-Daughter,gift: All,gift: Daughter,Jewelry,Necklace,necklace: All,necklace: Daughter,Silver
Daughter | I Love You | 925 Silver Love Knot Necklace Sale priceFrom ¥9,900 Regular price¥16,500
Save ¥6,600To My Daughter | Highs & Lows Ring-Awareness Avenue-gift: All,gift: Daughter,ring: All,ring: DaughterTo My Daughter | Highs & Lows Ring-Awareness Avenue-gift: All,gift: Daughter,ring: All,ring: Daughter
To My Daughter | Highs & Lows Ring Sale price¥6,600 Regular price¥13,200
Shop Gifts For Daughter
Save ¥28,400To My Wife | Teardrop Moss Agate Earrings - S925 Sterling SilverTo My Wife | Teardrop Moss Agate Earrings - S925 Sterling Silver
To My Wife | Teardrop Moss Agate Earrings - S925 Sterling Silver Sale price¥29,700 Regular price¥58,100
On saleTo My Beatiful Wife | Infinity Love Bracelet
To My Beatiful Wife | Infinity Love Bracelet Sale priceFrom ¥11,600 Regular price¥23,100
Save ¥16,500To My Beautiful Wife | Oceanic Turquoise Diamond NecklaceAzure Oceanic Pendant Necklace with a stunning turquoise stone set in sterling silver close up of pendant
To My Beautiful Wife | Oceanic Turquoise Diamond Necklace Sale price¥23,100 Regular price¥39,600
Save ¥21,400To My Beautiful Wife | Teardrop Moss Agate NecklaceTo My Beautiful Wife | Teardrop Moss Agate Necklace
To My Beautiful Wife | Teardrop Moss Agate Necklace Sale price¥21,500 Regular price¥42,900
Save ¥54,400The Luna | To My Beautiful WifeThe Luna | To My Beautiful Wife
The Luna | To My Beautiful Wife Sale price¥54,500 Regular price¥108,900
Color
On saleThe Nova Elise | To My Beautiful Wife
The Nova Elise | To My Beautiful Wife Sale priceFrom ¥54,500 Regular price¥108,900
On saleBeautiful Wife | Custom 2 Birthstones Heart NecklaceBeautiful Wife | Custom 2 Birthstones Heart Necklace
Beautiful Wife | Custom 2 Birthstones Heart Necklace Sale priceFrom ¥21,500 Regular price¥41,300
On saleTo My Beautiful Wife | Heart Necklace | Perfect Gift For HerTo My Beautiful Wife | Heart Necklace | Perfect Gift For Her
To My Beautiful Wife | Heart Necklace | Perfect Gift For Her Sale priceFrom ¥18,200 Regular price¥41,300
On saleThe Bella Jewel | To My Beautiful WifeThe Bella Jewel | To My Beautiful Wife
The Bella Jewel | To My Beautiful Wife Sale priceFrom ¥66,000 Regular price¥134,300
Save ¥54,400The Cecily Jane | To My Beautiful WifeThe Cecily Jane | To My Beautiful Wife
The Cecily Jane | To My Beautiful Wife Sale price¥54,500 Regular price¥108,900
Explore Gifts For Her
On saleTo My Grandson | Love You Forever | Leather Braid BraceletTo My Grandson | Love You Forever | Leather Braid Bracelet
To My Grandson | Love You Forever | Leather Braid Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Grandson | Forever Linked Together | Leather Bracelet
To My Grandson | Forever Linked Together | Leather Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Grandson | I love you | Morse Code BraceletTo My Grandson | I love you | Morse Code Bracelet
To My Grandson | I love you | Morse Code Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Grandson | I Will Always Be With You | Leather BraceletTo My Grandson | I Will Always Be With You | Leather Bracelet
To My Grandson | I Will Always Be With You | Leather Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleLove You Forever | Men's Leather Gift BraceletVideo showing how to open the to my grandson bracelet
Love You Forever | Men's Leather Gift Bracelet Sale priceFrom ¥8,300 Regular price¥13,200
Save ¥8,200Love You Forever | Men's Leather Gift BraceletVideo presentation of the to my grandson bracelet
Love You Forever | Men's Leather Gift Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On sale18K Gold Men's Double Layer Cross Pendant Charm Necklace18K Gold Men's Double Layer Cross Pendant Charm Necklace
18K Gold Men's Double Layer Cross Pendant Charm Necklace Sale priceFrom ¥6,600 Regular price¥8,000
Color
On saleMen's Double Layer Cross Pendant Charm NecklaceMen's Double Layer Cross Pendant Charm Necklace
Men's Double Layer Cross Pendant Charm Necklace Sale priceFrom ¥6,600 Regular price¥8,000
Color
On saleTo My Son | Love You Forever | Leather Beaded Bracelet
To My Son | Love You Forever | Leather Beaded Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
On saleTo My Grandson | Feel My Love | Nautical Gift BraceletTo My Grandson | Feel My Love | Nautical Gift Bracelet
To My Grandson | Feel My Love | Nautical Gift Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
Ship Gifts For Grandson
On saleForever Linked Together Ring - S925 Sterling SilverForever Linked Together Ring - S925 Sterling Silver
Forever Linked Together Ring - S925 Sterling Silver Sale priceFrom ¥6,600 Regular price¥13,200
On saleSpecial Star Ring - S925 Sterling SilverSpecial Star Ring - S925 Sterling Silver
Special Star Ring - S925 Sterling Silver Sale priceFrom ¥6,600 Regular price¥13,200
On saleTo My Beautiful Granddaughter | Special Star | 925S Crescent BraceletTo My Beautiful Granddaughter | Special Star | 925S Crescent Bracelet
To My Beautiful Granddaughter | Special Star | 925S Crescent Bracelet Sale priceFrom ¥6,600 Regular price¥13,200
Save ¥8,200To My Granddaughter | Love You Forever | Jasper Heart BraceletTo My Granddaughter | Love You Forever | Jasper Heart Bracelet
To My Granddaughter | Love You Forever | Jasper Heart Bracelet Sale priceFrom ¥8,300 Regular price¥16,500
Color
On saleAnxiety Relieving Enamel Fidget RingAnxiety Relieving Enamel Fidget Ring
Anxiety Relieving Enamel Fidget Ring Sale priceFrom ¥6,600 Regular price¥13,200
On saleTo My Granddaughter | Always Keep Me In Your Heart Bracelet
To My Granddaughter | Always Keep Me In Your Heart Bracelet Sale priceFrom ¥11,600 Regular price¥23,100
On saleGrandma & Granddaughter | Forever Linked Together BraceletGrandma & Granddaughter | Forever Linked Together Bracelet
Grandma & Granddaughter | Forever Linked Together Bracelet Sale priceFrom ¥6,600 Regular price¥13,200
On saleGranddaughter | Side by Side | 925 Silver Pinky Promise Ring-Awareness Avenue-gift: All,gift: Granddaughter,Ring,ring: All,ring: GranddaughterGranddaughter | Side by Side | 925 Silver Pinky Promise Ring-Awareness Avenue-gift: All,gift: Granddaughter,Ring,ring: All,ring: Granddaughter
Granddaughter | Side by Side | 925 Silver Pinky Promise Ring Sale priceFrom ¥6,600 Regular price¥13,200
On saleGranddaughter | A Link That Can Never Be Undone | Peach Blossom Knot BraceletGranddaughter | A Link That Can Never Be Undone | Peach Blossom Knot Bracelet
Granddaughter | A Link That Can Never Be Undone | Peach Blossom Knot Bracelet Sale priceFrom ¥6,600 Regular price¥13,200
On saleDaughter & Granddaughter | A Love Like Ours | Spinning Sunflower Ring-Awareness Avenue-gift: All,gift: Daughter,gift: Granddaughter,ring: All,ring: Daughter,ring: GranddaughterDaughter & Granddaughter | A Love Like Ours | Spinning Sunflower Ring-Awareness Avenue-gift: All,gift: Daughter,gift: Granddaughter,ring: All,ring: Daughter,ring: Granddaughter
Daughter & Granddaughter | A Love Like Ours | Spinning Sunflower Ring Sale priceFrom ¥6,600 Regular price¥13,200
Shop Gifts For Granddaughter

New & Seasonal Collections

The Faithful Connection Birthstone Cross BraceletThe Faithful Connection Birthstone Cross Bracelet
The Faithful Connection Birthstone Cross Bracelet Sale price¥8,300
Color
On saleThe 'Cherished Daughter' Silver BraceletThe 'Cherished Daughter' Silver Bracelet
The 'Cherished Daughter' Silver Bracelet Sale priceFrom ¥28,100 Regular price¥49,500
On saleThe 'Everlasting Hearts' Clover Necklace
The 'Everlasting Hearts' Clover Necklace Sale priceFrom ¥21,500 Regular price¥49,500
On saleThe Unbreakable Bond NecklaceThe Unbreakable Bond Necklace
The Unbreakable Bond Necklace Sale priceFrom ¥14,900 Regular price¥33,000
On saleThe 'Faithful Dachshund' Hoop EarringsThe 'Faithful Dachshund' Hoop Earrings
The 'Faithful Dachshund' Hoop Earrings Sale priceFrom ¥16,500 Regular price¥33,000
Save ¥18,100The Devoted Dachshund Adjustable RingThe Devoted Dachshund Adjustable Ring
The Devoted Dachshund Adjustable Ring Sale price¥14,900 Regular price¥33,000
The 'Faithful Devotion' Birthstone BraceletThe 'Faithful Devotion' Birthstone Bracelet
The 'Faithful Devotion' Birthstone Bracelet Sale price¥8,300
Save ¥8,200The Blooming Daisy EarringsThe Blooming Daisy Earrings
The Blooming Daisy Earrings Sale price¥8,300 Regular price¥16,500
Explore Trending
On saleSilver turquoise and pearl bracelet on a desert-themed stone surface with loose turquoise accents.
The Amado Turquoise & Pearl Bracelet Sale priceFrom ¥39,600 Regular price¥79,200
On saleSilver Navajo-style turquoise and pearl bracelet on a desert stone.
The Flagstaff Turquoise and Pearl Bracelet Sale priceFrom ¥39,600 Regular price¥79,200
On saleSilver V-shaped necklace with round turquoise beads on a desert stone lifestyle background.
The Mojave Sky Turquoise Necklace Sale priceFrom ¥42,900 Regular price¥85,800
On saleDouble strand turquoise bead necklace with silver clasp on desert stones.
The Chisos Turquoise Necklace Sale priceFrom ¥112,200 Regular price¥224,400
On saleSterling silver Navajo-style bead bracelet with turquoise accents on a desert stone surface.
The Rio Turquoise Bracelet Sale priceFrom ¥39,600 Regular price¥79,200
On saleSilver bead bracelet with turquoise accents on a desert rock.
The Alamosa Turquoise Bracelet Sale priceFrom ¥39,600 Regular price¥79,200
On saleClose-up of silver beads and turquoise accents on the Ocotillo necklace in a desert lifestyle setting.
The Ocotillo Turquoise Necklace Sale priceFrom ¥99,000 Regular price¥198,000
On saleSilver bead bracelet with turquoise accents on a desert stone.
The Pecos Turquoise Bracelet Sale priceFrom ¥29,700 Regular price¥59,400
On saleSilver quatrefoil necklace with round turquoise cabochon on a textured stone background.
The Sandia Turquoise Necklace Sale priceFrom ¥39,600 Regular price¥79,200
On saleNavajo-style turquoise and S925 sterling silver bead bracelet on a desert-inspired stone background.
The Marfa Turquoise Bracelet Sale priceFrom ¥82,500 Regular price¥165,000
On saleNavajo-style turquoise, carnelian, and onyx bead bracelet with silver clasp on a desert stone background.
The Desert Sky Turquoise Bracelet Sale priceFrom ¥52,800 Regular price¥105,600
On saleTurquoise bead necklace on silver chain draped over desert pottery and stone.
The Gallup Turquoise Necklace Sale priceFrom ¥28,100 Regular price¥56,100
On saleNavajo-style sterling silver necklace with turquoise beads on desert sandstone.
The Pueblo Turquoise Necklace Sale priceFrom ¥38,000 Regular price¥75,900
On saleSilver bypass promise ring with round-cut moissanite on a stone surface.
The Lyria Moissanite Ring Sale priceFrom ¥41,300 Regular price¥82,500
On saleRound moissanite ring in S925 sterling silver with pavé band on a neutral lifestyle background.
The Saphirelle Moissanite Ring Sale priceFrom ¥39,600 Regular price¥79,200
On saleMarquise pink moissanite silver promise ring with pear side stones on a neutral lifestyle background.
The Lyranette Pink Moissanite Ring Sale priceFrom ¥66,000 Regular price¥132,000
On saleFront view of the Calyxta moissanite promise ring in S925 sterling silver with a vine-inspired band.
The Calyxta Moissanite Ring Sale priceFrom ¥54,500 Regular price¥108,900
On saleSilver pear-cut moissanite promise ring with tiara accents on a stone surface.
The Amaraea Moissanite Ring Sale priceFrom ¥52,800 Regular price¥105,600
On saleS925 sterling silver promise ring with a 1ct round cut moissanite on a stone surface with dried flowers.
The Calydonia Moissanite Ring Sale priceFrom ¥41,300 Regular price¥82,500
On saleSilver heart-cut pink diamond ring on stone with dried flowers.
The Rosalique Ring Sale priceFrom ¥33,000 Regular price¥66,000
Explore New Arrivals
On saleTeardrop simulated ruby necklace in 18K gold vermeil resting on luxurious red silk fabric.
The Celestara Teardrop - 18K Gold Vermeil Sale priceFrom ¥33,000 Regular price¥42,900
The Faithful Connection Birthstone Cross BraceletThe Faithful Connection Birthstone Cross Bracelet
The Faithful Connection Birthstone Cross Bracelet Sale price¥8,300
Color
On saleCushion cut simulated aquamarine ring in 18K gold vermeil shown on light blue silk with water droplets.
The Zephyra - 18K Gold Vermeil Sale priceFrom ¥16,500 Regular price¥21,500
On salePear-cut simulated emerald necklace in 18K gold vermeil resting on green velvet with eucalyptus leaves.
The Emera Pear - 18K Gold Vermeil Sale priceFrom ¥33,000 Regular price¥42,900
On saleSylphide S925 sterling silver ring with round cut simulated aquamarine on blue silk and marble.
The Sylphide Ring - S925 Sterling Silver Sale priceFrom ¥11,600 Regular price¥15,100
On saleCushion-cut forest green simulated emerald ring in 18K gold vermeil on green velvet with eucalyptus.
The Nyara Cushion Solitaire - 18K Gold Vermeil Sale priceFrom ¥16,500 Regular price¥21,500
On salePear-cut zirconia teardrop pendant on an 18K gold vermeil chain, styled on marble with ice cubes.
The Luceria Teardrop - 18K Gold Vermeil Sale priceFrom ¥33,000 Regular price¥42,900
On saleAngled top view of the heart-cut simulated amethyst halo ring in S925 sterling silver on white draped fabric.
The Cordelia Heart Ring - S925 Sterling Silver Sale priceFrom ¥16,500 Regular price¥21,500
On saleRound cut simulated aquamarine tennis bracelet in stainless steel on light blue silk with water droplets.
The Thalassa Azure Tennis Bracelet - Stainless Steel Sale priceFrom ¥9,900 Regular price¥12,900
On saleEtherea station bracelet in S925 sterling silver with round-cut simulated aquamarine on blue silk and marble.
The Etherea Station Bracelet - S925 Sterling Silver Sale priceFrom ¥16,500 Regular price¥21,500
On saleRound cut simulated aquamarine stud earrings in sterling silver on light blue silk with water droplets.
The Sirena Studs - S925 Sterling Silver Sale priceFrom ¥9,900 Regular price¥12,900
On saleHeart-cut simulated ruby necklace in sterling silver with a halo setting, resting on draped red satin fabric.
The Sidraea Heart - S925 Sterling Silver Sale priceFrom ¥14,900 Regular price¥19,300
The 'Faithful Devotion' Birthstone BraceletThe 'Faithful Devotion' Birthstone Bracelet
The 'Faithful Devotion' Birthstone Bracelet Sale price¥8,300
On saleSterling silver station bracelet with round simulated emeralds on green velvet with eucalyptus leaves.
The Aureliana Station - S925 Sterling Silver Sale priceFrom ¥16,500 Regular price¥21,500
On salePear cut simulated aquamarine halo ring in S925 sterling silver on a marble and blue silk background.
The Alizeh Pear Halo - S925 Sterling Silver Sale priceFrom ¥16,500 Regular price¥21,500
On saleS925 sterling silver necklace with a dainty oval cut white opal pendant, displayed on white silk fabric.
The Liora Oval Opal Pendant Sale priceFrom ¥28,900 Regular price¥57,800
Save ¥3,000Adalira July birthstone tennis bracelet with round simulated rubies on a red satin fabric background.
The Adalira Bracelet - Stainless Steel Sale price¥9,900 Regular price¥12,900
On saleHeart cut simulated aquamarine necklace in sterling silver on a blue silk lifestyle background.
The Nerissa - S925 Sterling Silver Sale priceFrom ¥14,900 Regular price¥19,300
On saleRadiant-cut simulated peridot ring in S925 sterling silver with pavé band, styled with fresh lime slices.
The Elianise Radiant Ring - S925 Sterling Silver Sale priceFrom ¥16,500 Regular price¥21,500
On saleCushion cut simulated peridot ring in 18K gold vermeil on a textured surface with citrus leaves.
The Azurina Cushion Ring - 18K Gold Vermeil Sale priceFrom ¥16,500 Regular price¥21,500
Explore Birthstones

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Rated Great On Trustpilot

★★★★★

I had an issue with my order, not only did I get to keep it, but I also was able to place a new order without any additional expense to me. I did not expect it. I was very amazed and I know I will be a customer for life.

— Ania L.

★★★★★

I've had so many compliments on my ring. I love it, the quality after a few months of rough-&-tough wearing it so far have held up superior. Company was great on notification & correcting the issue when I ordered the wrong size.

— Wendy N.

★★★★★

It looks like a real diamond! I'm very pleased and hopefully it will look this pretty for years to come. It's a great quality ring at a very good price.

— Clarice W.

★★★★★

Purchased for my 20 year old granddaughter. She cried when she opened it and said 'I can't tell you how much it means to me'. We love it.

— Paula C.

★★★★★

It was so pretty and took her breath away. The box and presentation was beautiful also! I would 100% recommend buying from Awareness Avenue!

— Ben N.

Without you we wouldn't be here.

250,000+ Customers

We've served over a quarter of a million clients since 2016 and received tens of thousands of raving customer reviews. Thank you for being part of our journey.

The Awareness Avenue Difference

Fine Jewelry: Redefined.

Integrity is at the heart of everything we do. We use only simulated, ethically sourced, or lab-grown stones, combined with the finest recycled gold, silver and platinum.

Unbeatable Value

Unbeatable Value

Our direct-to-you model cuts out retailer markups, offering exceptional value without compromising on quality. Get literal diamond sparkle for up to 99% off a traditional diamond price.

Lifetime Guarantee

Lifetime Guarantee

Ethical Jewelry, Guaranteed for Life. Every piece is crafted to be a lasting symbol of beauty and integrity forever. Shop with confidence knowing your item is designed to last a lifetime.

Expert Craftsmanship

Expert Craftsmanship

With certified materials and the finest gemstones, we are committed to excellence. Wear your jewelry with confidence, knowing it was made to last by craftsmen who care.

Ethically Produced

Ethically Produced

Compassion is at the heart of everything we do. We use only simulated, ethically sourced, or lab-grown stones, combined with the finest certified gold, silver and platinum.

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