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New Arrivals

Here you can discover all of our new arrivals in order of most recent releases. Enjoy new beautiful and high quality jewelry designs added weekly.

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4721 products

Save ¥25,800Front view of gold-toned two-piece ring set with turquoise wave inlay and central princess-cut clear stone on wood.
Ocean Wave: Turquoise 18K Gold Vermeil 2-Piece Set Ring Sale price¥14,600 Regular price¥40,400
On saleSilver fidget ring in a blue velvet box held above a 'To My Daughter' message card.
To My Daughter | Drive Away Your Anxiety | S925 Fidget Ring Sale priceFrom ¥9,700 Regular price¥19,400
On saleSilver fidget ring with colorful enamel beads in a blue velvet box above a To My Daughter card.
To My Daughter | Anxiety Relieving Enamel Fidget Ring Sale priceFrom ¥6,500 Regular price¥12,900
Save ¥24,200Close-up of a silver wavy ring with turquoise inlay and a bezel-set round stone on a wood slab.
Dolphin's Eye: Ethical Diamond Ring - S925 Sterling Silver Sale price¥8,100 Regular price¥32,300
Save ¥27,400Silver cluster ring with round center stone, halo of smaller stones, and split band with turquoise enamel.
Ocean's Bloom: Diamond Cluster Ring - S925 Sterling Silver Sale price¥8,100 Regular price¥35,500
Save ¥30,700Angled view of a silver ring with an oval clear center stone halo and turquoise enamel wave band.
Turquoise Waves: Opal Cut Diamond Ring - S925 Sterling Silver Sale price¥8,100 Regular price¥38,800
On saleSilver double-layer necklace worn over a black top, showing a thick chain choker and long rope chain with cross.
Men's Double Layer Cross Pendant Charm Necklace Sale priceFrom ¥6,500 Regular price¥7,800
Color
Save ¥6,400Adjustable | 925 Sterling Silver | 'I Am Enough' Ring-Awareness Avenue™-Awareness,best-seller,enough,gift: All,gift: Inspirational,IAmEnough,jewellery,Jewelry,Ring,ring: All,ring: Inspirational,Semicolon,Silver
Adjustable | 925 Sterling Silver | 'I Am Enough' Ring Sale price¥6,500 Regular price¥12,900
Color
On saleSterling silver fidget ring resting on a hand, featuring a braided detail and small sliding cylinder beads.
Soothing Serenade Fidget Ring - Sterling Silver Sale priceFrom ¥11,300 Regular price¥22,600
On saleClose-up of a model wearing the silver sunflower and bee open ring on her index finger.
Spinning Sunflower Ring - Sterling Silver Sale priceFrom ¥11,300 Regular price¥22,600
On saleSilver-toned spinner ring engraved 'i am enough' on a white background.
I Am Enough Fidget Spinner Ring - Stainless Steel Sale priceFrom ¥8,100 Regular price¥16,200
Save ¥8,100Model wearing the silver double-band cross ring with pave and plain crosses, resting her hand on her shoulder.
Cross Ring - Sterling Silver Sale price¥8,100 Regular price¥16,200
On saleSilver and gold double-band fidget rings with four sliding beads on white background.
S925 Beaded Adjustable Fidget Ring Sale priceFrom ¥4,900 Regular price¥5,800
Color
On saleGold-tone double-layer necklace with curb and rope chains and a plain cross pendant on a dark surface.
18K Gold Men's Double Layer Cross Pendant Charm Necklace Sale priceFrom ¥6,500 Regular price¥7,800
Color
Save ¥8,100Gold-tone 3D bar pendant necklace engraved with a date, isolated on a white background.
Custom Engraved 3D Bar Pendant Necklace for Men Sale priceFrom ¥8,100 Regular price¥16,200
Color
Save ¥38,700Mermaid's Turquoise Pendant Necklace featuring a turquoise stone set in S925 sterling silver close up zoomed in image of pendant in high detail
The Mermaid: Ethical Diamond Pendant Necklace - S925 Sterling Silver Sale price¥38,800 Regular price¥77,500
Save ¥9,700Silver couple ring set with a wide heart-cutout band and a thin band topped by a raised heart
Personalized Matching Heart Layering Couple Ring Set Sale priceFrom ¥9,700 Regular price¥19,400
Save ¥25,900Azure Oceanic Earrings featuring turquoise stones in a sterling silver setting
Azure Oceanic: Ethical Diamond Drop Earrings - S925 Sterling Silver Sale price¥12,900 Regular price¥38,800
Save ¥25,900Turquoise Seabed Earrings featuring turquoise stones in a sterling silver setting zoomed up detailed image
Turquoise Seabed: Ethical Diamond Drop Earrings - S925 Sterling Silver Sale price¥12,900 Regular price¥38,800
Save ¥25,900Blue Lagoon Turquoise Earrings featuring turquoise stones set in S925 sterling silver zoomed in close up view of the earrings in high detail
Blue Lagoon: Diamond Turquoise Earrings - S925 Sterling Silver Sale price¥12,900 Regular price¥38,800
Save ¥24,200Elegant Calm Waters Turquoise Ring featuring a sterling silver band with big transparent cubic zirconia gemstone close up
Calm Waters: Ethical Diamond Ring - S925 Sterling Silver Sale price¥8,100 Regular price¥32,300
Save ¥14,500Ocean-inspired Turquoise Ocean Wave Ring crafted in sterling silver
The Ocean Wave: 2-Piece Set Ring - Silver Sale price¥22,600 Regular price¥37,100
Save ¥29,000Two-piece Blue Lagoon Turquoise Ring set in S925 sterling silver
Blue Lagoon: 2 Piece Set Ring - S925 Sterling Silver Sale price¥8,100 Regular price¥37,100
Save ¥22,600Silver bangle with turquoise inlay threaded through a pavé stone loop, shown close-up on wood with a seashell.
Coastal Elegance: Diamond Turquoise Bracelet - S925 Sterling Silver Sale price¥16,200 Regular price¥38,800
Save ¥22,600Turquoise Seabed Jewel Necklace featuring a turquoise pendant in a sterling silver setting frontal zoomed up view of pendant
Turquoise Seabed: Diamond Pendant Necklace - S925 Sterling Silver Sale price¥16,200 Regular price¥38,800
Save ¥16,200Azure Oceanic Pendant Necklace with a stunning turquoise stone set in sterling silver close up of pendant
Azure Oceanic: Ethical Diamond Pendant Necklace - S925 Sterling Silver Sale price¥22,600 Regular price¥38,800
On saleSilver ring with four colorful baguette stones arranged in an open square on a pale background.
Customizable | S925 | 3-6 Baguette Birthstones Ring Sale priceFrom ¥8,100 Regular price¥16,200
On saleCustom Silver Heart Birthstone Necklace with 4 Engraved Gems
Custom Silver Heart Birthstone Necklace with 4 Engraved Gems Sale priceFrom ¥11,300 Regular price¥22,600
On saleGold-tone stainless steel circle pendant with leaf charm, clear round charm, and engraved name beads.
Custom Beaded Circle Pendant and Leaf Design Necklace Sale priceFrom ¥6,500 Regular price¥12,900
Color
On saleClose-up frontal view of a silver ring with four heart-shaped stones (orange, blue, purple, green) forming a clover.
Personalized S925 Mother's Day Clover Ring with Birthstones Sale priceFrom ¥11,300 Regular price¥22,600
On saleMorse code bracelet resting on a printed 'To My Son' message card with inspirational text and code translation.
To My Son | I love you | Morse Code Bracelet Sale priceFrom ¥8,100 Regular price¥16,200
On saleMorse code bracelet resting in front of a 'To My Soulmate' message card.
To My Soulmate | I love you | Morse Code Bracelet Sale priceFrom ¥6,500 Regular price¥8,400
On saleMother & Son | Forever Linked Together | Leather Bracelet
Mother & Son | Forever Linked Together | Leather Bracelet Sale priceFrom ¥8,100 Regular price¥16,200
On saleGrandmother & Grandson | Forever Linked Together | Leather Bracelet
Grandmother & Grandson | Forever Linked Together | Leather Bracelet Sale priceFrom ¥8,100 Regular price¥16,200
On saleSilver angel wing wrap ring engraved with Louise on the inner band, against a white background.
A Symbol of Love and Protection | Guardian Angel Wing Ring Sale priceFrom ¥6,500 Regular price¥7,800
Save ¥12,900Close-up of a sterling silver stacked ring set with a marquise blue-green center stone and clear accent stones.
Ocean's Embrace: 2 Piece Set Ring - S925 Sterling Silver Sale price¥19,400 Regular price¥32,300
On saleEternal Hope halo pendant necklace displayed in an open white gift box with a "To my Soulmate" message card.
To My Soulmate | Your Last Everything | Eternal Hope Necklace Sale priceFrom ¥9,700 Regular price¥11,500
On saleBlack dog tag necklace with "TO MY SON" text and "DAD" shown inside a white gift box.
To My Son | You Are My Strength | Dog Tag Necklace Sale priceFrom ¥8,100 Regular price¥16,200
On saleWoven purple, pink, and gold knot bracelet resting in front of a white 'To My Daughter' card.
Daughter | A Link That Can Never Be Undone | Peach Blossom Knot Bracelet Sale priceFrom ¥6,500 Regular price¥12,900
Save ¥6,400Silver two-layer bead fidget ring in a box with a "To My Beautiful Daughter" card held in hand.
To My Daughter | Drive Away Your Anxiety | S925 Two Layer Beads Fidget Ring Sale price¥6,500 Regular price¥12,900
Taupe gift card with white "Gift Card" text, $50 value, and Awareness Ave logo.
Awareness Avenue Gift Card Sale priceFrom ¥8,065
On saleSilver infinity heart bracelet on a white message card addressed to a daughter-in-law.
To My Daughter-In-Law | You Are Also My Daughter-In-Heart | Infinity Heart Bracelet Sale priceFrom ¥11,300 Regular price¥22,600
Save ¥8,100Pink and blue beaded heart bracelet displayed with a 'To My Granddaughter' message card.
To My Granddaughter | Love You Forever | Jasper Heart Bracelet Sale priceFrom ¥8,100 Regular price¥16,200
Color
On salePink and blue beaded jasper heart bracelet displayed on a folded "To My Daughter" message card.
To My Daughter | Love You Forever | Jasper Heart Bracelet Sale priceFrom ¥6,500 Regular price¥12,900
Color
On salePurple, pink and gold woven peach blossom knot bracelet on a white 'To My Granddaughter' message card with dried flowers
Granddaughter | A Link That Can Never Be Undone | Peach Blossom Knot Bracelet Sale priceFrom ¥6,500 Regular price¥12,900
Save ¥8,100Black braided bracelet with metal beads displayed over a printed grandson message card
Love You Forever | Men's Leather Gift Bracelet Sale priceFrom ¥8,100 Regular price¥16,200
On saleDouble-strand black braided leather bracelet resting on a white card titled "To My Son" with a sentimental message.
To My Son | Love You Forever | Leather Braid Bracelet Sale priceFrom ¥8,100 Regular price¥16,200
On saleSilver-toned Cuban link chain coiled on a white 'TO MY MAN' card with a lion logo.
To My Man | Straighten Your Crown | Cuban Link Chain Necklace Sale priceFrom ¥6,500 Regular price¥12,900