Awareness Avenue started as a very small jewelry brand with a few inspirational pieces to help us aid Mental Health Awareness via the NAMI foundation. This was largely a success, but we realized we could have way more impact if we expanded our collections and initiatives.

Since then we've launched a lot more collections and served a lot more customers. In essence our Donations Program is about giving back. We could not be here without you. As such we decided to dedicate every single one of our pieces to a cause and make this a foundation of our brand.

This means whenever you purchase from our website, you directly help support global initiatives from Ocean Cleanup, Make a Wish, Diamonds for Peace and NAMI with more to come for future collections after 2023.

Our goal? To be more than just a jewelry brand, but a community where our customers become the benefactors of positive change for our world and its people.