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In the News

Stories and perspectives featuring Awareness Avenue.

Editorial illustration of the Sisters By Heart bracelet beside its To My Bestie message card.
Editorial illustration

LoveTravelBeauty · Product review

Why Awareness Avenue’s jewelry is perfect for gifting

LoveTravelBeauty takes a closer look at the Sisters By Heart bracelet and its message card as a gift for the friend who feels like family.

Editorial illustration of Awareness Avenue founder Mikkel Guldberg Hansen in a jewelry conversation.
Editorial illustration

USA Today · Contributor content

What It Takes to Win Today’s Shopper

A feature on changing shopper expectations includes Awareness Avenue founder Mikkel Guldberg Hansen’s perspective on jewelry design, craftsmanship and accessible pricing.

Editorial illustration of a woman fastening earrings while getting ready.
Editorial illustration

Bustle · Contributor content

5 Thoughtful Gifts Your Future Self Will Thank You For Later

Bustle’s contributor gift guide includes Awareness Avenue in a story about thoughtful purchases for your future self, exploring jewelry as a way to mark personal milestones and new chapters.

The Carmina Oval Garnet Necklace on burgundy silk.
Awareness Avenue product image

Beauty Cooks Kisses · Compensated review

Awareness Avenue Carmina Garnet Necklace Holiday Gift Idea

Mary Balandiat shares her impressions of the Carmina Oval Garnet Necklace as a holiday gift idea. The article discloses compensation.

Editorial illustration of a woman fastening a necklace while getting ready.
Editorial illustration

2UrbanGirls.com via MSN

Why More Americans Are Buying Themselves Fine Jewelry, Not Just Receiving It

The story explores jewelry chosen for oneself to mark personal milestones, with a perspective from Awareness Avenue founder Mikkel Guldberg Hansen.

Editorial illustration of a couple in a garden courtyard during a proposal; a ring is visible in the open box.
Editorial illustration

Grit Daily

How Awareness Avenue Is Challenging the High Cost of Traditional Engagement Rings

Grit Daily looks at how Awareness Avenue’s direct-to-consumer approach and moissanite rings fit into a changing engagement-ring market.