ABOUT US
Our Story
Hopeful. Impactful. Customer-centric.
From a vision rooted in hope, impact, and unwavering customer dedication, Awareness Avenue took its first steps in 2016. Founders Mikkel Guldberg Hansen and Louise Toft Jørgensen envisioned a brand where jewelry became more than just something we wear– it became a beacon of love, connection, and positive change in our world.
Using the core values of empathy, simplicity, and kindness, what began as a duo's passion soon became a movement touching countless hearts. Today, Awareness Avenue stands tall as a testament to purpose-driven jewelry, with a family of creators united in their mission of uplifting lives and fostering shared bonds.
Every piece we meticulously design is a symbol of our commitment — to our craft, to positive global impact, and most importantly, to our cherished community of customers.
A Difference Through Jewelry
Every Piece Tells a Story of Change.
At Awareness Avenue, our jewelry is more than just an emblem of beauty; it's a catalyst for change. Each collection, from our "Inspirational Jewelry" that champions mental health, to our stand against blood diamonds or aid to ocean conservation- carries a tale of hope and transformation.
Over the years, our unique designs have resonated with more than 240,000 customers, creating ripples of positive impact across the globe.
Every time you wear an Awareness Avenue piece, you're not just wearing jewelry; you're wearing a symbol of our collective commitment to a brighter future. Together, we shine, we inspire, and most importantly, we make a difference.
Your Trust, Our Commitment
Exceptional Quality, Tailored Just for You.
When you choose Awareness Avenue, you're not just selecting a piece of jewelry; you're investing in a promise. A promise that every design, every stone, every finish has been meticulously crafted with you in mind. We understand the trust you place in us, and we're dedicated to honoring that trust at every step.
For your peace of mind and to demonstrate our unwavering commitment, we proudly offer a lifetime warranty on every piece you own. Our 24/7 customer service and reassuring 180-day guarantee are more than just features—they're our pledge to you. At Awareness Avenue, it's not about the sale; it's about the lifelong journey we embark on together. Wear our jewelry with confidence, knowing it's a reflection of our gratitude and dedication to you.