Dear Customer

Below here is a detailed description of how our Online Store came to life, what the purpose behind it is & for what reasons we selected the products we have. We hope you love what you read and would appreciate any feedback you might have.

How it Started:

Our brand & our vision is a very special one.

In the past few years we have been inspired time & again by the Semicolon trend, the tattoos and all that it stands for.

It has reminded us that very few things in life TRULY matter. We believe those things are Abundant Love, Kindness, Family, Friends & Support. Those are the 5 main things that led us to the creation of this store and the family we have built over the course of the past few years.

We have designed some truly unique items that we're displaying here in our store. None of our items are regular and they all have a purpose reflected by our 5 key elements from above.

Love - we have a lot of beautiful & meaningful products that can express love in many ways for those that are important to you. Browse our products to find the one that suits your expressions the best.

Kindness - many of our products were made to be simple kind gestures. Kind gestures for the people you love or for the world around you. We believe some of our products can make a difference, even to complete strangers you just met by showing an act of selfless kindness.

Family - featured on our store are many products aimed to express your love or thankfulness directly to a family member.

Friends - Sometimes we forget to tell our closest friends how truly important they are. We have selected some unique items you can give as gifts to your best friends, to show them how you appreciate them and what they do to better your life.

Support - This is the category we're most renowned for. It all started with our special ring. Designed from inspiration of the Semicolon Movement and what it stands for. It has one single beautiful purpose. To show the world around you, that you care and that sufferers of mental health issues matter. It was originally designed to raise awareness in a world where the idea of 'self' has become lost among many a young soul.

Our Vision:

Our vision is to make it possible for you, our dear customer & follower, to give a special gift to yourself or a person you love that expresses your deepest emotions in a beautiful and deeply meaningful way.

We have chosen & designed products that have the purpose of making a real difference to family, friends, loved ones & even complete strangers.

The original idea was to create a range of products & build up a family around them so that one day, someone might see you wear a particular item in public and they would know what it meant. They might compliment you on it or they might remain silent, but secretly YOU would have made a difference.


Why you should get yours today & help us raise awareness?

We'd love to answer that question. Imagine someone suffering from social anxiety; they are afraid to leave their homes, social gatherings can be a nightmare, panic attacks my happen in full publicity. It can be humiliating and devastating all at the same time. Why? Because no one who isn't suffering from the same condition understands what it's like. This leaves the sufferer with an empty feeling of being alone all while they struggle on with their illness. We must help stop this.

We must make the truth abundantly clear and visible for all to see throughout the world. You are not alone. You do not walk this road alone. Through our jewelry we believe we can come together as one unified family so large that it will help spread the message of mental health awareness, raise understanding across the globe, bring families closer together and create lasting unforgettable experiences.

This is the power of our message and this is our vision. This is why we need your help because we can't do it alone. By getting more meaningful jewelry & lasting keepsakes out there in the hands of our customers, the more families we can influence with love and positivity, the more individuals we can make realize they are not alone in this world and so ultimately the more lives we can change if not even save.

Such is our story, such is our passion. We hope you loved what we had to say. If you wish to share your feedback please do not hesitate to contact us.

You can click the 'Support' link in the Main Menu or send us a message directly at

We truly appreciate you taking the time to read this. Thank you!

Don't just take our word for it. We would not be here without our customers and we're proud to be able to say, that we've helped & supported thousands of our customers lives in return for their support. With stoic humility we proudly present to you; Our Family: