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In Light of Full Transparency

Our Public Donation Records

On this page you can read all about the core of what Awareness Avenue is - a jewelry brand with the world and its people at our heart.
Through our collections we support various global initiatives that aim to drive positive change for a brighter future for our planet and us - its people.
We aim to be completely transparent with our customers; as a result we have made our donations public so you can always see directly how your purchase impacts the world.
Below you will find downloadable monthly reports of our donation details.

What is our Donation Program?

Awareness Avenue started as a very small jewelry brand with a few inspirational pieces to help us aid Mental Health Awareness via the NAMI foundation. This was largely a success, but we realized we could have way more impact if we expanded our collections and initiatives.

Since then we've launched a lot more collections and served a lot more customers. In essence our Donations Program is about giving back. We could not be here without you. As such we decided to dedicate every single one of our pieces to a cause and make this a foundation of our brand.

This means whenever you purchase from our website, you directly help support global initiatives from Ocean Cleanup, Make a Wish, Diamonds for Peace and NAMI with more to come for future collections after 2023. Our goal? To be more than just a jewelry brand, but a community where our customers become the benefactors of positive change for our world and its people.

The Mission.

Crafting more than jewelry — we forge symbols of HOPE, CONNECTION, and CHANGE.

Uniting elegance with purpose, we craft symbols that champion hope and spark change. Every piece embodies our dedication to global impact, turning jewelry into beacons for causes that reshape the world.

TOGETHER, we adorn the world with PURPOSE and shine a light on causes that MATTER.

The Downloadable Records

 Date of Donation Signee Link to Record
December 15th, 2023 CEO Mikkel Guldberg Hansen December 2023 Record
January 16th, 2024 CEO Mikkel Guldberg Hansen January 2024 Record
February 19th, 2024 CEO Mikkel Guldberg Hansen February 2024 Record

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