45,000 Verified Reviews
The Worlds Brightest Sparkle
That Costs 99% LessThan Diamonds
Say goodbye to inflated prices and marketing lies. Moissanite outshines diamonds in brilliance, price, and ethics —at 99% less. Why pay more for a less impressive ring.
Costs 99% less & comes with a lifetime guarantee.
Outshines every known gem with scientifically proven brilliance.
100% ethical: No blood diamonds, no harm, no guilt.
Precision-crafted to perfection, engineered for brilliance.
EXPERIENCE THE DIFFERENCE
Lifetime Brilliance Guarantee
100% Conflict Free Luxury
100% conflict-free—no bloodshed, just lab-created perfection.
Diamonds vs. Moissanite
Discover why Moissanite shines brighter
Exposing The Truth About Diamonds
Over 3.7 million deaths linked to conflict diamonds—fueling wars and human suffering.
You’re paying for lies, not a gem—inflated with a 1000% mark up.
Dulls quickly and demands constant cleaning to keep the sparkle.
Hard but prone to chipping - making it delicate and risky.
Diamonds harm the planet—mining pollutes water, destroys ecosystems, and leaves scars.
Natural flaws unless you pay more—lower priced diamonds are riddled with imperfections.
Loses 50% of its value the second you leave the jewelry store.
Underwhelming sparkle—only shines in showroom-perfect lighting.
High-maintenance—requires constant cleaning and polishing to look good.
Cost skyrockets with size—bigger diamonds, bigger bills.
Built on outdated traditions—the diamond myth is just a marketing creation, not a symbol of true love.
Moissanite: The Smart, Modern Choice
100% conflict-free—no bloodshed, just lab-created perfection.
Up to 99% cheaper— Invest in your future, not a pretty stone.
Brightest sparkle of all gemstones—dazzling even in dim light.
Resistant to chips and cracks—engineered for everyday life without fear of damage.
Eco-friendly—crafted in a lab with minimal environmental footprint.
Flawless every time—Moissanite delivers consistent, pristine quality.
No need to resell—Moissanite’s value lies in its lasting beauty, not a fabricated price tag.
Superior fire and brilliance—outshines diamonds in any light.
Affordable, bold designs—get the size and style you want without overspending.
Modern luxury—Moissanite is about personal choice, smarter value, and ethics.
You’ve been sold a lie.
Diamonds are not rare, special or the only way to show true love.
The truth? Diamonds are overhyped, overpriced, and underwhelming.
Moissanite is scientifically engineered to outshine diamonds. With a higher refractive index, better durability, and a 99% lower price, moissanite offers everything you want—without the marketing lies. Plus, it’s 100% conflict-free and environmentally sustainable.
The Perfect Sparkle
"We were skeptical at first, but after seeing the sparkle in real life we were blown away. We got exactly what we wanted. It's the perfect start to our forever!" - Emily & Jason, New York
Bold Designs, No Compromises
"I wanted the freedom to design a ring that truly reflects my personality without breaking the bank. The brilliance is stunning, and I love how bold and unique my ring is—there’s no compromises. I got exactly what I wanted." - Sophia, Los Angles
Responsible Choice
"My ring sparkles as brightly as the day I bought it, and I feel great knowing I’ve made a responsible choice."
— Margaret, Colorado
CHOOSE YOUR BUNDLE
The Experts Say
Gemologists & Jewelry Experts
By combining premium craftsmanship and scientific precision, Awareness Avenue delivers brilliance that surpasses traditional diamonds. Each stone is engineered to reflect light with unmatched intensity, offering you sparkle and radiance that lasts a lifetime.
The result?
Dazzling, guilt-free perfection.
Best Selling Moissanite Rings
Awareness Avenue Vs. Others
Awareness Avenue cuts no corners in providing unmatched quality, exceptional value, and a customer experience that is second to none.
Others Moissanite
100% certified, lab-grown moissanite; guaranteed authenticity
Often risky; fake moissanite or CZ imitations are common
Top-tier moissanite with precise cut, color, clarity, and brilliance
Many retailers use low quality or mass produced stones.
Lab-created, conflict-free, eco-friendly practices
No transparency on sourcing or ethics.
Affordable prices, up to 99% less than diamonds
Inflated prices with hidden markups and questionable sourcing
Lifetime brilliance and durability guarantee
Limited or no warranty, uncertain long-term quality
250,000 Happy customers, 40,000 5-star reviews.
Varying levels of experience and trust.
Luxury: Minus the Markup
By reducing unnecessary costs like distribution and high-cost advertising, we can afford to use better materials, advanced crafting techniques, and sustainable practices without charging the premium associated with traditional retailers.
Materials
$200
Crafting Cost
$100
Packaging
$5
Freight & Handling
$25
Credit card Fees
$5
TOTAL COST
$335
$395
PROFIT
MATERIALS & CRAFTING
Awareness Avenue
$995
PROFIT
MARKETING
MIDDLE MEN
MATERIALS & CRAFTING
Other Retailers
ALL YOUR QUESTIONS, ANSWERED
1. How do I choose the best bed sheets?
When it comes to how to choose the best bed sheets, it’s all a matter of personal preference and sleep tendencies. Do you sleep hot? Do you want a casual vibe? Is your priority a luxury feel? Luckily, whatever ‘best bed sheets’ means to you, we have a collection to recommend.
European Linen Sheets: the best bed sheets for lightweight, lowkey style and super breathable softness.
Organic Cotton Percale Sheets: the best bed sheets to keep hot sleepers cool and crisp.
Luxury Organic Sateen Sheets: the best bed sheets for a buttery-smooth hotel experience.
Organic Bamboo Sheets: the best bed sheets for eco-minded, silky softness.
Tencel Jersey Sheets: the best bed sheets for stretchy-soft, moisture-wicking comfort (that’s you again, hot sleepers).
Organic Flannel Sheets: the best bed sheets for cozy insulation that’s still breathable.
Mulberry Silk Sheets: the best bed sheets for beauty sleep and all-out luxury.
2. How do I layer bedding?
Looking to cozy up your bed or make your bedroom feel like a five-star escape? Whatever your goal is, there’s just one thing you need to know: how to layer bedding. First, you’ll need a fab sheet set that suits your needs (think benefits like hypoallergenic material, luxury feel, or temperature regulating). Add a duvet cover with a fluffy insert (go for a warm goose down or a plush down alternative). Then layer another blanket on, and for visual interest, choose something in a contrasting texture—a quilt, a cashmere throw, or a chunky knit blanket, for example. Finally, add lots of pillows in coordinating shams for the finishing detail.
3. What’s a good thread count?
The short answer: it’s all relative. A high thread count isn’t always an indicator of quality bedding (sometimes it’s even inflated by using thinner, weaker threads). Thread count refers to the number of horizontal and vertical threads in one square inch of woven fabric. Generally the higher the thread count, the more tightly the fabric is woven; the lower the thread count, the more loosely it’s woven. Knit sheets, like jersey, measure tightness through gauge, instead of thread count. So, what is a good thread count for cotton sheets?
Instead of quality, it’s better to think of thread count as an indicator of the tactile properties of bedding and their associated benefits. Sheets with a higher thread count, like sateen, are more tightly woven, so they have a silkier, smoother surface that’s less prone to wrinkles. A higher thread count is also more insulating, so these are generally better for cold sleepers. Sheets with a lower thread count, like percale, are more loosely woven, giving them a crisp feel and a natural breathability that’s ideal for hot sleepers. Bottom line: Take thread count into consideration, but know that it’s not the end-all in your bedding search. Start exploring all your options with our Deluxe Bedding Bundles.
4. What bed sizes do your sheets fit?
We’ve got it all covered when it comes to what bed sizes our sheets fit: The twin bedding you need for your kids’ rooms. The full or queen size bedding for the guest room. The luxury, high-end king or cal king bedding your primary bedroom requires. Narrow down your bedding search by choosing a material for your sheets, duvet, or pillowcases—think mulberry silk, European linen, or bamboo sheets, for instance—and you’ll naturally find your way to the right fit based on your bed size. Bedding for deep mattresses included!
5. Are your bedding and sheets organic?
Wondering what are organic sheets? We know how important it is to offer more sustainable bedding choices that are made without harmful chemicals or pesticides and that have a lower environmental impact. Our organic bedding collections are made of natural materials that are certified by third parties (think STANDARD 100 by OEKO-TEX® ) to be free of toxins you never want to snuggle up next to. That’s why so much of our bedding range is crafted with organic materials. Here are a few to start exploring now: Organic Cotton Bedding, Luxury Organic Sateen Bedding, Classic Organic Percale Bedding, Organic Bamboo Bedding, and Luxury Organic Flannel Bedding.
6. Why Bamboo?
Naturally hypoallergenic and breathable, bamboo offers a luxurious night's sleep, wicking away moisture for a cool and cozy embrace. View our full selection of bamboo bedding for King, Queen, Full and Twin sized beds.
Organic Bamboo Duvet Cover Sets
Organic Bamboo Duvet Covers
Organic Bamboo Bedding Bundles
Organic Bamboo Sheets
Organic Bamboo Quilt & Quilt Sets
Organic Bamboo Pillow Sham Sets
100% Risk-Free, Lifetime Guarantee.
At Awareness Avenue, we understand that purchasing fine jewelry is a big decision.
That’s why we stand behind our moissanite stones with a Lifetime Guarantee. We want you to feel completely confident in your choice, knowing that your moissanite will maintain its exceptional sparkle and beauty for life.
We take all the risk so you can experience the luxury of brilliant, ethical moissanite without hesitation.
Join over 250,000 satisfied customers who have already discovered the brilliance of Awareness Avenue—risk-free.