45,000+ Verified Reviews
Save Up To 90%
On The World's Best Affordable Engagement Rings
Say goodbye to inflated prices and marketing lies. Moissanite outshines diamonds in brilliance, price, and ethics —for 90% less. Why pay more for a less impressive ring.
Outshines every known gem with scientifically proven brilliance.
Costs 90% less than diamonds.
Precision-crafted to perfection, engineered for brilliance.
Designed for durability with a lifetime guarantee.
Lifetime Brilliance Guarantee
100% Conflict Free Luxury
250,000 Happy Customers
Diamonds vs. Moissanite
Discover why Moissanite is
the superior choice for engagement rings.
Exposing The Truth About Diamonds
Over 3.7 million deaths linked to conflict diamonds—fueling wars and human suffering.
Underwhelming sparkle— Compared to moissanite. Looks best in showroom conditions.
You’re paying for marketing—100 years of advertising has convinced people that diamonds are inherently valuable.
Natural flaws unless you pay more—lower priced diamonds are riddled with imperfections. Perfect diamonds are extremely expensive.
Loses 50% of its value the second you leave the jewelry store. The 'good investment' idea is a myth. Diamonds are not forever.
Cost skyrockets with size—bigger diamonds, bigger bills.
Dulls quickly and needs regular cleaning to keep the sparkle.
Hard but prone to chipping - making it delicate and risky given the cost.
Diamonds harm the planet—mining pollutes water, destroys ecosystems, and leaves scars.
High-maintenance—requires constant cleaning, insurance and maintenance.
Built on outdated traditions—the diamond myth is just a marketing creation, not a symbol of true love.
Moissanite: The Smart, Modern Choice
100% conflict-free—no bloodshed, just lab-created perfection.
Brightest sparkle of all gemstones—dazzling even in dim light.
Up to 90% cheaper— Invest in your future, not a pretty stone.
Flawless every time—Moissanite delivers consistent, pristine quality.
Modern luxury—Moissanite is about personal choice, smarter value, and ethics.
Affordable, bold designs—get the size and style you want without overspending.
Resistant to chips and cracks—engineered for everyday life without fear of damage.
Eco-friendly—crafted in a lab with minimal environmental footprint.
No need to resell—Moissanite’s value lies in its lasting beauty, not a fabricated price tag.
Superior fire and brilliance—outshines diamonds in any light.
You’ve been sold a lie.
Diamonds are not rare, special or the only way to show true love.
The truth? Diamonds are overhyped, overpriced, and underwhelming.
Moissanite is scientifically engineered to outshine diamonds. With a higher refractive index, better durability, and a 90% lower price, moissanite offers everything you want—without the marketing lies. Plus, it’s 100% conflict-free and environmentally sustainable.
SHOP MOISSANITE RINGS
The Perfect Sparkle
"We were skeptical at first, but after seeing the sparkle in real life we were blown away. We got exactly what we wanted. It's the perfect start to our forever!" - Emily & Jason, New York
Bold Designs, No Compromises
"I wanted the freedom to design a ring that truly reflects my personality without breaking the bank. The brilliance is stunning, and I love how bold and unique my ring is—there’s no compromises. I got exactly what I wanted." - Sophia, Los Angles
Responsible Choice
"My ring sparkles as brightly as the day I bought it, and I feel great knowing I’ve made a responsible choice."
— Margaret, Colorado
The Experts Say
Gemologists & Jewelry Experts
By combining premium craftsmanship and scientific precision, Awareness Avenue delivers brilliance that surpasses traditional diamonds. Each stone is engineered to reflect light with unmatched intensity, offering you sparkle and radiance that lasts a lifetime.
The result?
The World's Best
Affordable Engagement Rings
Best Selling Moissanite Rings
Awareness Avenue
Vs. Others
Awareness Avenue cuts no corners in providing unmatched quality, exceptional value, and a customer experience that is second to none.
Others Moissanite
100% certified, lab-grown moissanite; guaranteed authenticity
Often risky; fake moissanite or CZ imitations are common
Top-tier moissanite with precise cut, color, clarity, and brilliance
Many retailers use low quality or mass produced stones.
Lab-created, conflict-free, eco-friendly practices
No transparency on sourcing or ethics.
Affordable prices, up to 90% less than diamonds
Inflated prices with hidden markups and questionable sourcing
Lifetime brilliance and durability guarantee
Limited or no warranty, uncertain long-term quality
250,000 Happy customers, 40,000 5-star reviews.
Varying levels of experience and trust.
Luxury:
Minus the Markup
By reducing unnecessary costs like distribution and high-cost advertising, we can afford to use better materials, advanced crafting techniques, and sustainable practices without charging the premium associated with traditional retailers.
Materials
$200
Crafting Cost
$100
Packaging
$5
Freight & Handling
$25
Credit card Fees
$5
TOTAL COST
$335
$395
PROFIT
MATERIALS & CRAFTING
Awareness Avenue
$995
PROFIT
MARKETING
MIDDLE MEN
MATERIALS & CRAFTING
Other Retailers
Your Questions: Answered
How does moissanite compare to diamonds in terms of sparkle?
Moissanite is scientifically proven to outsparkle diamond. Many customers find that moissanite exceed the visual appeal of diamonds. The stones exhibit a fire and brilliance that exceeds any other stone known to science, beating diamond on the fire and refraction indexes by a significant margin.
How can I be confident in the quality of your jewelry?
We've served over 250,000 customers and have received over 45,000 5-star reviews. Quality is everything for us, we exclusively use the highest quality materials and stand over every peice we produce with a lifetime guarantee.
Is moissanite as durable as diamonds?
Yes, moissanite is engineered for durability. Moissanite is known for its excellent toughness, which makes it more resistant to chips and cracks than diamonds. This property allows moissanite to endure impacts better than diamonds, which can sometimes cleave along their natural fracture planes.Perfect for everyday wear without the worry of chipping or losing brilliance. In the extremely rare case where your stone is damaged, it will be covered under our lifetime guarantee.
Where does moissanite come from?
Natural moissanite is actually much rarer than diamond as moissanite originates from outer space. Today we are able to grow it in our labs using cutting edge technology. It is is a unique gemstone discovered by Dr. Henri Moissan, a French scientist, while examining rock samples from a meteor. Initially, he believed he had found diamonds, but later identified the crystals as silicon carbide which was later named after him as 'Moissanite'.
Why is moissanite so affordable if it's better than diamond?
Moissanite rivals diamonds in terms of brilliance, durability, and beauty, yet it does not carry the brand markup that comes with diamonds. While diamonds often include the cost of branding, advertising, and maintaining their "luxury" status, moissanite focuses on providing premium quality at a practical price point.
Moissanite is synthesized in a lab using advanced technology, which streamlines the production process and reduces costs. Unlike diamonds, which require extensive mining, transportation, and distribution, lab-grown moissanite is produced efficiently and locally. This eliminates many logistical expenses associated with extracting and processing natural gemstones.
Does moissanite look like diamond?
Absolutely. The average person can't tell the difference between our moissanite rings and diamonds. The sparkle and clarity are so close that it takes a trained eye such as a gemologist or apprasier to spot any distinction, the brilliance and sparkle is the only giveway.
EXPLORE THE COLLECTION
100% Risk-Free,
Lifetime Guarantee.
At Awareness Avenue, we understand that purchasing fine jewelry is a big decision.
That’s why we stand behind our moissanite stones with a Lifetime Guarantee. We want you to feel completely confident in your choice, knowing that your moissanite will maintain its exceptional sparkle and beauty for life.
We take all the risk so you can experience the luxury of brilliant, ethical moissanite without hesitation.
Join over 250,000 satisfied customers who have already discovered the brilliance of Awareness Avenue—risk-free.